Project Wish  
Project Wish
Project Wish
hardwired

Welcome Guest ( Log In | Register )

 
Reply to this topicStart new topic
> Apple Logo Inspires Creativity, An interesting article on subliminal influence
Brotoi
post Mar 29 2008, 04:52 AM
Post #1


PW Story Team
*****

Group: PW Developer
Posts: 151
Joined: 30-November 07
Member No.: 1,123




An article at Physorg.com gives a brief synopsis of an interesting experiment recently conducted at Duke University. A group of 341 students were subjected to a brief flash of either the Apple company logo or the IBM company logo and then asked to describe all the possible uses for a brick. Apparently the group subjected to the Apple logo not only consistently produced a greater number of uses, they consistently provided more creative ones.

For the truly curious, the complete PDF is here: Automatic Effects of Brand Exposure on Motivated Behavior

Gives a whole perspective on the expression, "food for thought". laugh.gif
User is offlineProfile CardPM
Go to the top of the page
+Quote Post
RicoSuave
post Apr 1 2008, 10:01 AM
Post #2


Master
******

Group: Members
Posts: 228
Joined: 22-March 06
From: (Undisclosed)
Member No.: 585



This was part of an April Fool's joke:
http://www.foxnews.com/story/0,2933,344351,00.html

Makes a bit more sense now (I believed it at first... you got me Brotoi). We'll see as time progresses... wink.gif

This post has been edited by RicoSuave: Apr 1 2008, 10:02 AM
User is offlineProfile CardPM
Go to the top of the page
+Quote Post
Jerky
post Apr 1 2008, 11:29 AM
Post #3


Former PW Project Manager
**********

Group: PW Admin
Posts: 1,608
Joined: 11-January 05
From: Dallas, GA
Member No.: 62



Thank goodness. I knew it was utter BS, just didn't want to devote the time to disproving it. Thanks for saving us all Rico!


--------------------
Erik Briggs (Jerky)
Project Manager
My Blog
User is offlineProfile CardPM
Go to the top of the page
+Quote Post
Brotoi
post Apr 1 2008, 10:26 PM
Post #4


PW Story Team
*****

Group: PW Developer
Posts: 151
Joined: 30-November 07
Member No.: 1,123




Guys... I think Fox got it wrong. I'm reasonably certain this was not intended as an April Fool's joke at all. I suppose I'll have to wait until the next issue of Journal of Consumer Research comes out, but this appears to be a genuine piece of academic research.

Maybe I'm being fooled, but I don't think so. I think Fox, for whatever reason, is either trying to discredit the research or has misinterpreted it.

User is offlineProfile CardPM
Go to the top of the page
+Quote Post
Ethan
post Apr 2 2008, 12:54 AM
Post #5


Newbie
*

Group: PW Developer
Posts: 22
Joined: 11-August 07
Member No.: 1,101



I believe it. biggrin.gif And it was posted before the first of april.
But then the document is not well formated*, so I don't want to read it. Maybe there are clues inside.

Anyway, I don't really like this kind of studies. In my opinion, it is like saying : "Oh, there is a 'social' aspect in life!". That's always the case even though it is not always easy to demonstrate it.

* : no figures, useless double line spacing, no table of contents for 52 pages


--------------------
Want to discuss about MMO/RPG Design?
Then you might want to read
User is offlineProfile CardPM
Go to the top of the page
+Quote Post

Reply to this topicStart new topic
2 User(s) are reading this topic (2 Guests and 0 Anonymous Users)
0 Members:

 

Lo-Fi Version Time is now: 18th May 2021 - 08:02 AM
Original skin by: b6gm6n | Conversion by: Chris Y
hardwired
  hardwired
hardwired hardwired
hardwired hardwired